Strategic Core
Every impactful project is built on a solid strategic foundation.
At Hypatia, the process begins with insight-driven and data-backed analysis — shaping a roadmap that defines the brand’s direction. Creative outcomes that deliver results are always rooted in this strategic core.
Over the course of 25 years in corporate life, I worked across the health, beauty, and lifestyle sectors — holding roles in sales, marketing, digital transformation, operations, business excellence, and corporate communications.
This multifaceted experience shaped a holistic perspective that connects creativity with strategic thinking and sustainable value.
Hypatia is the natural outcome of this accumulated corporate experience.
Today, I support organizations as a trusted advisor — accompanying their strategic path shaped by insight and guided by data.
Canan Akyurt
Founder & Strategic Consultant
From Insight to Impact
What Strategy Delivers
A well-designed strategy doesn’t just tell you what to do — it defines why you’re doing it.
At Hypatia, we build a strategic framework that aligns creative efforts with measurable business outcomes.
- Brand promise clarity
- Insight-driven audience understanding
- Strategic alignment across channels
- Defined KPIs from the start
- Creative direction with purpose
Where Insight Turns into Action
Marketing Strategy
Understanding the market landscape and defining your brand’s offer, value proposition, and positioning.
We help translate insights into actionable, scalable growth plans
Brand Strategy
Clarifying the brand architecture, identity, and tone of voice.
This is where your narrative, personality, and consistency take shape.
Communication & PR Strategy
Designing the right message, for the right audience, at the right time.
From internal comms to media outreach and crisis readiness.
Go-to-Market Strategy
Planning launches that land with clarity and confidence.
From rollout timing to channel mix and internal alignment — every detail is mapped out.
Ready to take the next step with Hypatia?
We’re just one message away from shaping your strategy.
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